Coldpress approached us with a simple yet important challenge:
How do we communicate ‘cold pressing’ technology in a way that helps customers understand what it is, and the role the enhanced nutritional benefits can play in helping them reach their five-a-day target?
On top of that we had some more typical asks; a powerful and simple to use CMS, using the site to leverage the power of social media, and facilitating international growth with regional language variants.
Our solution was multi-level communication of the benefits of Coldpress and the nutritional density the product offers.
A landing page video was reinforced with more detailed content brought to life with animation and infographics.
The use of reusable components allowed content to simultaneously live on other social media and category relevant sites, both increasing brand awareness and driving external traffic.
The hexagon motif was used throughout as an important brand and functional icon.