Intro
How does a green energy start up stand up to the 'Big Six'?
About
Green energy startup, and on course for ‘unicorn’ status, Bulb approached us to help them create a digital presence to rival the ‘Big Six’ energy companies.
From the outset, the founders Hayden and Amit were laser focused on their mission to demystify complex tariffs and tie-ins, to consistently deliver value for money and ensure renewably-sourced electricity was made available to every household in the UK. All underpinned with industry leading customer service.
In short: an energy provider you could trust. A challenge we were inspired to help them deliver on.
Sector/Sustainability
Branding/Ragged Edge
Strategy
Capturing evangelical super engaged users
The initial focus was to capture the underserved London rental market, particularly Millennial sharers. From this group we wanted to build an audience of evangelical super engaged users who would generate a powerful network effect. We quickly launched a teaser data capture page so that these early beta customers could join us on the journey.
Strategy
Industry leading referral scheme to engage the masses
Post release we continued to optimise and improve the experience, adding new features such as the industry leading referral scheme – rewarding both existing customers and new customers they referred with a £50 credit. The number of referrals was uncapped which played an important role in their subsequent stratospheric growth.
UX Design
Clear data visualisations, and easy switching
We were determined to offer a user experience more in keeping with the latest applications they use to manage their lives. That meant clear presentation of information, an easy switching process (less than 5 minutes), simple, online bills, account management, and a forum where users could ask questions and access a list of no-nonsense FAQ’s.
We set about designing and building a suite of platforms to set a new industry paradigm.
