B!POD is the future anti-ageing solution for your food. Using high-performance vacuum technology B!POD droid technology combined with a selection of different-sized containers enables you to keep food fresher for weeks as opposed to days.

Our partnership with B!POD is part of a wider global strategy to expand into various markets having been born out of Italy. B!POD came to us with a simple website built for selling their products online. The challenge here was to build brand awareness and grow traffic at the top end of the funnel. So far, the reach and purchases have reached France, Germany, the UK and beyond. Our role in the collaboration is to build community focus on the product primarily in the UK through digital marketing.

Brand awareness

Our strategy started with defining key areas to target through brand awareness across the UK, France & Germany before focussing our efforts more on the UK. We utilised platforms available to us such as Google and Meta to reach potential customers on the search network, display network, YouTube and beyond.

Tailored targeting

We then utilised the targeting and asset placement opportunities within Facebook and Instagram to showcase the product and technology to foodies and early tech adopters within the UK.

As a result of our work with B!POD we have been able to identify a true digital sales funnel for the business highlighting where users land on the site, where they visit, which product pages they view, and ultimately how many add to the cart through to conversion.

Our ads have meant we’ve reached a whopping 3.6 million users in the first year, whilst increasing the overall site traffic by 88 %!

Our phase 2 of the partnership in 2024 is to fully amplify the marketing plan inclusive of influencer events, partnerships with like-minded businesses, in-person cooking classes, and various themed promotions to support based on the company values.