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About

Setting the stage for Three’s 2023 festival sponsorship

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Intro

Three has become synonymous with the vibrant UK music and festival scene, and is constantly exploring new ways for their customers to reap the rewards of their collaborations and partnerships with leading festival organisers.

From exclusive access opportunities, to immersive on-site experiences, Three is continuing to grow the role it plays in creating unforgettable festival moments, fostering a dynamic and inclusive environment for music enthusiasts across the country.

Sector/Music

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UI Design

Festivals need a big network

Over the summer, Three is sponsoring a lineup of eight of the leading UK music festivals and is pushing the boundaries for festival activation, seeking innovative ways to engage with festival-goers.

Building upon their success in 2022, Three recognised the need for a dedicated website to provide a central hub for all their festival activity and further unite their customers and festival partners under the benefits of being part of the Three network.

Testimonial

The site has heaps of delightful details, adding the NB® vibe to the user experience. Check out the weather widget feature that helps people pack right for festivals.
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Ralph Peskett

Design Director

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UI Design

Boosting brand awareness

The Three Music Hub serves as a comprehensive resource, offering visitors the latest information on essential festivals including Parklife, IOW, TRNSMT, Wireless, Latitude, Reading & Leeds, and Vital.

The site offers access to helpful tips and festival updates, exciting competitions, rewards, and details about Three's on-site activations. Additionally, a handy weather widget is featured on the site, ensuring attendees are well-prepared with weather-appropriate attire for an unforgettable festival experience.

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Branding

A vibrant, engaging expression of the brand

Typography and image play a key part of the Three brand and we leaned heavily into these. We then layered on movement through three key motion principles - zoom, scroll, and layer.

Our design system focused on a brutalist typography treatment, carefully applied to a Swiss style grid layout system. Simple messaging was paired with brand photography, all set against the backdrop of iconic brand gradients.

The outcome is a site that champions the Three brand, while demonstrating new ways in which it can flex through motion, and that matches the energy and excitement of the UK music festival season.

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