Feast It
Intro
The AirBnB of food trucks
About
Feast It takes the complications out of catering and has revolutionised event planning. Bored of hunting down and comparing individual food trucks online, founders Digby and Hugo pictured a sexy, intuitive e-commerce platform that would connect food truck suppliers directly to clients – B2B and B2C.
Since their work with Neverbland, Feast It has evolved its business model and expanded its online offering. From photographers to florists, Feast It covers all the bases.
Sector/Food & Beverage
Branding
Logo
Branding
Logo
Branding
User Interface
Branding
Iconography
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UX Design
Standing out from the crowd
Feast It wasn’t the first provider in the market place so we had to ensure our experience was superior in terms of UX, visual design, back-end vendor onboarding and in-app messaging.
Search, SEO, custom landing pages, fast, easy booking, inspiration, and killer photography all seared and blended together perfectly.
Testimonial
“Honestly, I couldn't recommend NB any more highly. The team who designed and built our platform in 2016 were an absolute godsend. As two non-technical co-founders, they made it incredibly easy for us to be involved in the full process of our product development and at no point did we feel alienated.”
Hugo Campbell
Co-Founder, Feast It
Technology
Built to grow
A CMS-driven web app with simple, intuitive filtering and search functions, details on all the vendors, and the ability to register, book, and complete payment.
We built a Single Page Application utilising the React framework combined with Redux for state management and a BEM-flavoured SASS approach for our styles.
The back end is powered by NodeJS running Express, using Stripe integration for payment and subscriptions, and the Contentful API for the blog. Faster than Bolt off the blocks and fully scalable as the business goes from strength to strength.
Results
From food trucks to big bucks
Post-launch we helped prioritise their roadmap, and iteratively enhanced the feature set with favourites and recurring payments which allowed customers to pay in instalments before their event. We even helped them recruit an internal team. We’re nice like that!
Covid was the unprecedented adversary for Feast It. But, instead of letting covid crush them, Feast It used the pandemic to expand its business model. What was once just a food-truck comparison site now offered to book your photographer, your florist, your event staff and even the marquee to throw the party in.
Feast It is the algorithmically driven marketplace giving even an organiser a curated experience and the answer to all your event planning needs.
