Peak hero


Peak Mood Drinks: the dawn of a new category

Peak is a functional soft drink that has the power to enhance the way you feel by using active ingredients. Infused with natural nootropics and adaptogens, these drinks have the ability to alter your mood, whether you’re getting zen or striving for peak productivity. These drinks are part of a new category of beverages that is set to change the way we approach wellness.

Sector/Food & Beverage

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The brief

When the founders of Peak approached Neverbland just before the launch of their revolutionary brand, they knew they needed a robust digital marketing plan to support both the launch of their new brand and help define their new category of beverages. Neverbland was excited to take on this unique opportunity and help Peak put mood drinks on the map.

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Our approach

We set clear goals for the campaign to push Peak to the top of the market, starting with setting out a plan to gain lighthouse accounts. These accounts, such as Gorillas, Planet Organic and Google would push consumer and trade buyer awareness. We also aimed to gain sufficient consumer and trade feedback on the brand and product to enhance the consumer offering

Lastly, we set out to generate sufficient direct-to-consumer sales so that D2C becomes a viable long-term channel for the consumer. To achieve these goals, we developed a three-part strategy:

Part one: socials and blog

We upgraded Peak's social presence to drive brand awareness, deepen consumer understanding of the category, and highlight why consumers need Peak.

By creating a clear narrative across their online platforms, we were able to tell a consistent story that strengthened their consumer base. We worked with the Peak team to establish the category and create a recognizable brand across Instagram, LinkedIn, TikTok, and their website.

The Mind Journal blog helped consumers recognize the need for mindfulness products and the power of being able to control their mood throughout the day.

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Part two: paid media

We knew that the mindful consumer needs a place to quench their thirst for wellness tips, tricks, and motivation, so we made the Peak website an oasis of knowledge just for them. We used paid media to drive consumers to the Peak site to increase consumer engagement. The paid media helped Peak drive category awareness and establish the website as the go-to destination for curious consumers looking to learn more about mood.

Part three: earning consumer trust

We all know that trust isn’t given freely, it’s earned by those who deserve it. This is as true in life as it is in business. We knew that in order to establish a strong consumer base for Peak people needed to be able to trust the brand. We achieved this by attending events, doing interviews, and entering Peak into competitions to ensure that Peak made headlines as a verifiably great product.

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Together, Neverbland and Peak worked seamlessly to solidify Peak’s place in the market. They succeeded in gaining listings in key lighthouse accounts, achieved strong rates of sale, improved consumer engagement, and successfully established mood drinks as an official category in the market.

Peak continues to go from strength to strength and Neverbland is proud of the results achieved.

Some of our key metrics include:
● 10% increase in website traffic
● 15% increase in sales
● 20% increase in social media engagement

What our client has to say: "Working with Neverbland was a game-changer for us. They helped us not just launch our brand but also establish a whole new category in the market. Their expertise and strategy helped us reach our goals and exceed our expectations. We couldn't be happier with the results and we look forward to continuing our partnership" - Peak's Founders

If you're looking to launch a new product or establish a new category in the market, Neverbland can help. Contact us today to accelerate your ambition.

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