Overview

Dementia Life partnered with Neverbland to build a meaningful and supportive social media presence that connects with the families, carers and loved ones of those living with dementia. Based on the founder’s own personal experience of having a parent with Early-Onset Alzheimer’s.. Our focus has been on growing awareness, fostering engagement, and creating accessible content that educates, informs and provides ongoing support.

The Challenge

When the partnership began, Dementia Life had little presence on socials and required a cohesive social media strategy that would establish the community organisation across multiple platforms. Alongside growing its audience, the brand needed a consistent visual identity and a community-first approach that encouraged conversations around dementia while providing valuable resources and support.

Our Approach

Neverbland developed an organic social media strategy designed to build trust, strengthen community engagement and increase awareness of Dementia Life's work.

Our work includes:

• Launching and establishing Dementia Life's Instagram presence from the ground up.
• Creating a fully optimised Instagram profile, including bio development and profile setup.
• Designing branded Instagram Story Highlights to create a professional and accessible user experience.
• Producing monthly social media graphics, educational content and awareness campaigns.
• Managing the organic social media content calendar across Instagram and Facebook.
• Delivering ongoing community management through direct messages, Facebook messages and audience engagement.
• Creating story content to keep the community informed, connected and engaged.
• Supporting key awareness campaigns, educational initiatives and updates through engaging visual content.

Our organic strategy has helped establish Dementia Life as a growing online community.

Key achievements include:

• Successfully launched the Instagram account from zero followers.
• Grew the Instagram community to more than 467 engaged followersIncreased community interaction through consistent engagement, story content and proactive community management.
• Built a recognisable and professional social media presence that reflects Dementia Life's mission and values.
• Developed a supportive online environment where carers, families and individuals affected by dementia can access information, resources and encouragement.

Ongoing Partnership

Neverbland continues to support Dementia Life through strategic content planning, monthly creative design, community management and audience engagement. By maintaining regular conversations across Instagram and Facebook, we help Dementia Life grow its online community while continuing to raise awareness and provide meaningful support to those affected by dementia.