Wye Valley Brewery is an award-winning, family-owned brewery based in the heart of Herefordshire. With a focus on sustainability and traditional brewing techniques, they are known for producing a range of high-quality, handcrafted beers that showcase local ingredients and craftsmanship. Among their flagship offerings are Fandango, a vibrant and fruity beer; 1984, a classic amber ale; and NightJar, a rich and flavorful stout.

Wye Valley Brewery wanted to boost awareness and sales for their beers, particularly focusing on Fandango, 1984, and NightJar. They sought a targeted advertising strategy to help them reach new audiences, increase brand visibility, and drive more engagement around their products.

Our team worked on creating tailored paid ad campaigns for Wye Valley Brewery, focusing on each of their key beers. Through a combination of precision targeting, compelling creativity, and a clear focus on the unique selling points of each product, we aimed to reach both new beer enthusiasts and existing fans alike.

We deployed ads across various digital platforms to maximize reach and effectiveness, experimenting with different formats such as video ads, static visuals, and interactive elements that highlighted the character and appeal of each beer.

Fandango: Ads focused on its refreshing and fruity flavour profile, targeting a younger demographic of craft beer lovers.

1984: Campaigns emphasised the heritage and quality of this classic amber ale, appealing to traditional beer drinkers and those who appreciate a well-crafted pint.

NightJar: For this stout, we crafted campaigns that celebrated its rich, robust flavour, appealing to stout enthusiasts and beer connoisseurs looking for depth in their drinks.

We continuously monitored the performance of the campaigns, fine-tuning audience segments, and optimising creative assets to ensure maximum return on investment. As the campaigns progressed, we focused on boosting conversions, increasing click-through rates, and expanding brand awareness.

The paid ad campaigns have played a key role in driving awareness for Wye Valley Brewery’s range, particularly their featured beers with impressive D2C sales. With ongoing optimisation and targeted efforts, we've also seen promising engagement across platforms, with each campaign helping to highlight the uniqueness of Fandango, 1984, and NightJar.