Neverbland took over paid media management for Eden Hotel Collection with the goal of increasing high-quality site traffic across the hotel portfolio, improving booking engine entries and conversions via the respective platforms. The brief included raising brand visibility via Meta and Google across the different hotel offerings including weddings, rooms, dining, spa & events.

The Collection is made up of:

Bovey Castle

The Greenway Hotel & Spa

Mallory Court

Brockencote Hall

Arden Hotel

Key Wins & ROI Highlights so far…

Total website sessions across the group: +80.2%

New users up 68% YoY

Booking engine entries: +159%

Total revenue 16%+ increase

Google Ads 10 ROAS

Over 217,000 impressions

7,475 link clicks

CTR as high as 13.6% on campaign-level

Mallory Court alone delivered 579% increase in landing page views

Spotlight: Mallory Court Warwick Restaurant Launch

Focussing on a campaign featuring chef Stu Deeley running a dedicated traffic & boost post campaign across Meta with the goal of reaching an engaged local audience focussing on high visual storytelling.

Results: Restaurant link clicks (bookatable): 1,308

PMax & Search synergy drives highest room revenue across multiple hotels

Meta drives cost-efficient awareness + site traffic at scale

Conversion gains are most evident where we’ve aligned ads with on-site video, room, or chef content

Investing in video & seasonal landing page continuity boosts engagement >70%