The Little Gym
About
The Little Gym is a global leader in providing play-led, experiential learning programs for children aged 4 months to 12 years. With over 400 locations worldwide, they sought to refine their digital presence and expand their reach both to potential franchisees and directly to parents in the UK & rest of Europe. Our challenge was to elevate their online identity across multiple platforms, ensure consistency in tone of voice, and create engaging content that appeals to both B2B (business-to-business) and D2C (direct-to-consumer) audiences.
Sector/Health & Wellbeing
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Approach
Tone of Voice
We collaborated closely with The Little Gym to redefine their tone of voice, aligning it with their brand values of fun, learning, and community. The result was a vibrant, approachable voice that resonates with parents while maintaining professionalism when speaking to potential franchisees.
Approach
Social Media Strategy and Management
We took ownership of The Little Gym’s social media platforms, devising a tailored approach for each:
LinkedIn (B2B): We optimised The Little Gym’s presence on LinkedIn, focusing on attracting franchise opportunities and expanding professional networks. Our strategy highlighted success stories, franchisee testimonials, and industry expertise, appealing to potential investors and entrepreneurs.
Instagram, Facebook, and TikTok (D2C): For these platforms, our strategy was centred on educating and engaging parents. We created and curated content that showcased the benefits of The Little Gym’s play-led learning programs, using visuals and videos to highlight the fun, developmental value, and community spirit. From short, dynamic TikTok videos to more in-depth posts on Facebook and Instagram, we made sure to foster a connection with parents, promoting awareness and driving participation.
Approach
Content Creation
We developed a range of content across all platforms. Our team edited and produced high-quality, engaging videos and imagery that aligned with the brand’s tone of voice. Each piece was designed to capture the essence of what The Little Gym stands for – combining education with fun.
Approach
Paid Advertising
In addition to organic content creation, we managed paid advertising campaigns across platforms, designed to drive both franchise interest (on LinkedIn) and parental engagement (on Instagram, Facebook, and TikTok). By fine-tuning audience targeting and leveraging compelling creative, we maximised ROI, reaching more of the right people at the right time.
The story so far
Through our collaborative work, The Little Gym has seen increased engagement across all platforms, a clearer tone of voice, and an enhanced ability to connect with their two key audiences – parents and potential franchisees. Our ongoing paid advertising efforts have driven further awareness, helping grow their online community and franchise network, with the upcoming website promising to elevate their digital presence even further.
After enhancing their social media presence, The Little Gym is now embarking on a new journey with a fully redesigned website developed by Neverbland. This website will serve as the central hub for both B2B and D2C audiences, providing a seamless, user-friendly experience for parents, franchisees, and prospective investors alike. The design will incorporate playful yet professional elements, ensuring a balance between The Little Gym’s educational mission and its business opportunities.
