ARuVR
About
ARuVR puts you in charge of creating immersive Virtual Reality (VR) and Augmented Reality (AR) experiences. Now you can deliver engaging company training, marketing & sales presentations and collaborate together in a safe, cost-effective, truly memorable way.
Already a multi-award-winner, we’re the world’s first end-to-end, enterprise-grade Extended Reality (XR) platform for people who aren’t XR experts. It is as easy to use as PowerPoint®, as connected as Cisco Webex®, and more immersive than traditional MS Teams® calls.
Sector/Technology
Brief
ARuVR came to Neverbland with the need for brand awareness and traffic highlighting the amazing new technology that they offer, looking to help businesses with training needs. Firstly, the need was clear to track the end-to-end digital sales funnel from GA4 through to a customised reporting dashboard. Once visualised, the plan would then be to drive traffic through paid channels across Google and LinkedIn.
Approach
Neverbland identified the need for a tidy-up of Google Analytics and reporting and installed a reporting dashboard that visualises end-to-end performance across the website. Working closely with Eleonora we were able to install thank you pages to the site in recent months which has enabled us to view end-to-demo and lead requests. This gives us a great benchmark for the rest of the year and something that can be checked in daily.
The story so far
ARUVR has successfully grown traffic by 153% in the first few months of 2024. This has come through a variety of different channels including organic search, paid search, and paid social via LinkedIn.
The website has achieved a 79% engagement rate meaning only 21% have bounced from the site, surpassing the initial target of 60%.
Before paid, a solid organic foundation built on strong SEO efforts is needed. With a 308% increase in organic click showcases, we have driven lots of traffic without having to pay for it via other channels.
On top of this, the great work the wider ARUVR team is doing is helping us grow direct traffic through conferences, shows, and general brand awareness about the technology and how it could help businesses in multiple sectors!
