UX Design
![UX Design hero image 0](https://cdn.sanity.io/images/7most0p5/production/5d8c281dffacbe5b921fa5307171c3d8810661d1-3840x2160.jpg?w=3840&h=2320&q=70&fit=crop&crop=center&auto=format)
![UX Design hero image 1](https://cdn.sanity.io/images/7most0p5/production/5295bb6c2a71be18a59f8523d5b46266817f2f9f-3840x2160.jpg?w=3840&h=2320&q=70&fit=crop&crop=center&auto=format)
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Overview
User experience (UX) lies at the heart of any digital tool, website or app. There is nothing more important than how a real-world user makes sense of a product and puts it to use. The biggest marketing budgets in the world can’t make up for a shoddy end-user experience.
A good user experience quickly translates into returning users, word-of-mouth referrals and even brand advocates. Equally, a poor one can risk harming the relationship with your customer. Just one moment of friction or confusion can be enough to send a potential customer to a competitor.
At Neverbland, we combine past experience, leading UX design principles, behavioural psychology and real user insight to create delightful experiences that seamless help users achieve their goals to deliver real business results.
The user experience is front of mind from start to finish; we design information architecture (IA) that allows us to categorise and organise information how a user would want to discover it, we use low-fidelity wireframes to efficiently tackle foundational decisions around content hierarchy and navigation, and build robust design systems and toolkits that help us deliver consistent and familiar design patterns across touchpoints.
What we do
UX audits
Persona development
User flow mapping
Information architecture
Wireframing
Prototyping
Usability testing
Product roadmapping
01/03
“Honestly, I couldn't recommend NB any more highly. The team who designed and built our platform in 2016 were an absolute godsend. As two non-technical co-founders, they made it incredibly easy for us to be involved in the full process of our product development and at no point did we feel alienated.”
![Hugo Campbell image](https://cdn.sanity.io/images/7most0p5/production/9b0fc9acf96aecdaa64ade335e9c4c781cc73d79-168x168.jpg?w=3840&h=3840&q=70&fit=crop&crop=center&auto=format)
Hugo Campbell
Co-Founder, Feast It
“Choosing the right digital partner felt like quite a stressful mission for the MOTH team. Neverbland stood out as they had such a strong appreciation of how to evolve and elevate our brand identity into a digital space. Communications during the project were open and transparent and we love the new site.”
![Hannah Collins image](https://cdn.sanity.io/images/7most0p5/production/eb8de68508bc1f69d1fb8caa6a69b9e74a67a3f7-168x168.jpg?w=3840&h=3840&q=70&fit=crop&crop=center&auto=format)
Hannah Collins
Head of eCommerce, MOTH
“They made the project feel easy. Collaborative, as well as focused, responsive and super friendly. The site Neverbland built for us was fantastic and has performed extremely well and given us a great start. That's all down to their level of commitment to deliver awesome work and really understand the problem we were trying to solve.”
![Lucas London image](https://cdn.sanity.io/images/7most0p5/production/1bf231ea3afb09db6252fcc5f995561c88f05c52-168x168.jpg?w=3840&h=3840&q=70&fit=crop&crop=center&auto=format)
Lucas London
Founder, Lick
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Awards & Accolades
Backstage with Bon Jovi
Awwwards - Honourable Mention, Site Of The Day
![Backstage with Bon Jovi image](https://cdn.sanity.io/images/7most0p5/production/344f5f63f90d12a0aff13ff5302e28d891f5d784-1804x2803.jpg?w=3840&h=3840&q=70&fit=crop&crop=center&auto=format)
Backstage with Bon Jovi
FWA - Site of the Day
![Backstage with Bon Jovi image](https://cdn.sanity.io/images/7most0p5/production/f463397ea7b601bf45be561102da605d30ef1e8e-5120x2880.jpg?w=3840&h=3840&q=70&fit=crop&crop=center&auto=format)
Backstage with Bon Jovi
CSS Design Awards - UX, UI, Innovation
![Backstage with Bon Jovi image](https://cdn.sanity.io/images/7most0p5/production/dade35fe228e7292f5d5cc10c03f8593f2ec42c9-880x1120.jpg?w=3840&h=3840&q=70&fit=crop&crop=center&auto=format)
Endomag
Awwwards - Honourable Mention
![Endomag image](https://cdn.sanity.io/images/7most0p5/production/e67cd26b150c53142c19980129d3926113bde6a8-672x672.jpg?w=3840&h=3840&q=70&fit=crop&crop=center&auto=format)
Trilitech
Awwwards - Honourable Mention
![Trilitech image](https://cdn.sanity.io/images/7most0p5/production/1b91439e9439eaa80e15efd5822d18ea2ed06b58-672x672.jpg?w=3840&h=3840&q=70&fit=crop&crop=center&auto=format)
12 Brews Of Xmas
Awwwards - Honorable Mention, Site Of The Day
![12 Brews Of Xmas image](https://cdn.sanity.io/images/7most0p5/production/b6b5255c2026b62357dff28fecddd1a92fa2a2b4-672x672.jpg?w=3840&h=3840&q=70&fit=crop&crop=center&auto=format)
Paul McCartney
Awwwards - Honourable Mention
![Paul McCartney image](https://cdn.sanity.io/images/7most0p5/production/d42324005de11f41c67252caac5ded7b394e0229-672x672.jpg?w=3840&h=3840&q=70&fit=crop&crop=center&auto=format)
Lick
Awwwards - Honourable Mention, Mobile Excellence
![Lick image](https://cdn.sanity.io/images/7most0p5/production/62130b80c0158766f286abd4cb0fd455d27a86c5-672x672.jpg?w=3840&h=3840&q=70&fit=crop&crop=center&auto=format)
Bulb
Digital Agenda Impact Awards - #1 Startups 100
![Bulb image](https://cdn.sanity.io/images/7most0p5/production/303712e27c9a28944b40074dcedbbe935ea9dc19-672x672.jpg?w=3840&h=3840&q=70&fit=crop&crop=center&auto=format)
Dot
Site Inspire - Honorable Mention
![Dot image](https://cdn.sanity.io/images/7most0p5/production/20d494df1fbfa3f8c0e55289cdb4b8eb65e29b17-672x672.jpg?w=3840&h=3840&q=70&fit=crop&crop=center&auto=format)
Feast It
RealBusiness - Top 3 StartUps
![Feast It image](https://cdn.sanity.io/images/7most0p5/production/c8144a896dce1662fb4431d4e2460cbc92a2fb5b-672x672.jpg?w=3840&h=3840&q=70&fit=crop&crop=center&auto=format)
Fnatic
Lovie Award
![Fnatic image](https://cdn.sanity.io/images/7most0p5/production/e09ffcf0ba7cfa051054bb6a72a3d5fa20a10ab0-672x672.jpg?w=3840&h=3840&q=70&fit=crop&crop=center&auto=format)
Jukedeck
Cannes Lion Innovation
![Jukedeck image](https://cdn.sanity.io/images/7most0p5/production/2eebbaaa57d5dac8fedd6cb67ac8fc9c6814965e-672x672.jpg?w=3840&h=3840&q=70&fit=crop&crop=center&auto=format)
Savse Smoothies
Awwwards - Site Of The Day, Honorable Mention, Developer Award
![Savse Smoothies image](https://cdn.sanity.io/images/7most0p5/production/a7a876d6f22948f2905df2b268903f22e6df128d-672x672.jpg?w=3840&h=3840&q=70&fit=crop&crop=center&auto=format)
Jukedeck
TechCrunch Disrupt
![Jukedeck image](https://cdn.sanity.io/images/7most0p5/production/98bc45025efbc99317473cbb1792ebc81054e428-672x672.jpg?w=3840&h=3840&q=70&fit=crop&crop=center&auto=format)
Well Done Team GB
Awwwards - Honorable Mention, Site Of The Day
![Well Done Team GB image](https://cdn.sanity.io/images/7most0p5/production/da23e06b037e790832be23613416633db423ab07-672x672.jpg?w=3840&h=3840&q=70&fit=crop&crop=center&auto=format)