Black Friday: how businesses of all sizes can use the retail holiday to their advantage

Izzy Payne

Izzy Payne


Black Friday, the day after Thanksgiving, has become a significant event for both independent, smaller brands and name-brand giants in the retail industry. This annual shopping extravaganza presents numerous opportunities for businesses to boost sales and engage with customers.

The emergence of Black Friday as a prominent shopping holiday has opened up new avenues for all types of brands. It has transformed into a global phenomenon, with consumers eagerly anticipating the incredible deals and discounts offered on this day. The advent of e-commerce and online shopping has further amplified the opportunities provided by Black Friday. Independent brands can reach a wider audience through digital platforms and social media, enabling them to compete on an equal footing with name-brand giants. With strategic marketing and a compelling online presence, smaller brands can attract customers from around the world, expanding their market reach and driving growth.

Beyond the immediate boost in sales, Black Friday also offers long-term benefits for both independent brands and name-brand giants. It allows brands to gather valuable consumer insights and feedback, helping them refine their marketing strategies and product offerings. The heightened customer engagement during this period creates opportunities for brands to connect with their audience, foster brand loyalty, and encourage repeat purchases. Additionally, Black Friday sets the stage for future promotional events and campaigns, as customers become more receptive to special offers and discounts.

Big-name brands have been quick to recognise the significance of this retail holiday and leverage it to their advantage. For these well-known companies, Black Friday presents an opportunity to drive sales and reinforce their brand image. By offering exclusive deals and limited-time promotions, they can create a sense of urgency and excitement among consumers. Moreover, the sheer scale and reach of these well-established brands allow them to attract a massive influx of customers during this shopping event. Black Friday serves as a powerful tool for these brands to strengthen their market position and solidify customer loyalty.

For independent, smaller brands, Black Friday holds immense potential to gain visibility and increase customer base. It provides a platform for these brands to compete with larger, more established players in the market. By offering attractive deals and discounts, independent brands can capture the attention of bargain-hungry shoppers who are eager to support unique and innovative businesses. Black Friday serves as a catalyst for these smaller brands to showcase their products, build brand awareness, and establish long-term customer relationships.

One example of how new businesses are making the most of Black Friday is Vive. Vive is a CBD Skincare specially formulated for changing skin. By harnessing the power of natural anti-inflammatories, zinc oxide and emollients, Vive’s tri-active formula soothes skin changes associated with menopause. As part of their Black Friday campaign, Vive is offering customers 50% off every single product in their range. This approach to the retail holiday will not only boost their sales, but it will increase their customer base considerably as well as gain more brand visibility.

Another example of how businesses could use Black Friday to their advantage comes from B!POD. B!POD is a revolutionary business that strives to solve some of the world’s most pressing issues, such as food waste, plastic pollution and skyrocketing food prices. B!POD have created a unique food storage system that empowers the user with a high-power handheld vacuum and bespoke storage containers that allow the users to vacuum lock their fresh produce. This process can increase the shelf life of food by up to five times, reduce personal plastic waste by up to 5kg, and even speed up marination processes to heighten flavour and improve the cooking experience. To suit the sustainable ethos of their brand, B!POD has renamed the infamous retail holiday to Green Friday. B!POD’s Green Friday aims to increase awareness of their sustainable mission as well as giving customers 30% off their products. This twist on Black Friday will not only increase sales but also increase brand awareness.

In conclusion, Black Friday serves as a pivotal moment for the retail industry, benefiting both independent, smaller brands and name-brand giants. With careful planning and strategic execution, businesses can leverage the opportunities presented by Black Friday to drive sales, build brand loyalty, and propel their growth.

So, mark your calendars for Friday the 24th of November, and get ready for an exciting Black Friday shopping experience that celebrates both the diversity of independent brands and the innovation of name-brand giants!

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