“Tune in or fuck off”
If you’re over the age of 32, you’ve probably never heard of Radar Radio.
Radar follows Rinse, NTS, and Boiler Room as the latest in the great pantheon of London’s musical disruptors shaping the face of youth culture.
As clubs continue to close in the capital online radio grows to fill the void, offering “the clubless a chance to experience that excitement, that energy, that sense of communality that we’re all tacitly seeking every time we get our wrist stamped and walk down the stairs on a Saturday night.”
Radar was set up to champion the next wave of music makers and the genres of music they invent, produce and play out.
After 3 years online their initial web setup had taken them as far as it could go so they approached NEVERBLAND to get them future-proofed.
We redesigned Radar Radio to be fully responsive across devices with a layout and visual style optimised for content discovery.
Whether you’re at work, on your commute, at home, or taking a big, long dump, you could listen to the live radio, past shows, browse their growing roster of DJ’s, and search for related blog or event content.
Behind the scenes, we also rethought, redesigned, and then developed the whole CMS to enable to Radar to quickly and easily manage their schedule, add new DJ’s, shows, back-catalogues, and blog content.
We were all set for Radar to become one of our flagship projects, as a product it deserved to be, and the team were rightly proud of what they’d accomplished.
Sadly, shortly after launching a new platform capable of driving stratospheric growth, a series of internal scandals fuelled mass DJ walkouts, accusations of sexist behaviour, cultural appropriation, and unprofessionalism that saw the station engulfed in a PR scandal and then, ultimately fold.