MOTH, a new range of ready-to-drink hotel quality cocktails in a can. MOTH shaked up the cocktail industry with a new philosophy that challenged the norms.

MOTH has carefully curated a selection of classic cocktails that taste like the real deal, made portable. The cans go where they’re needed, in handbags - or pockets. And the good times follow. The drinks are made to be enjoyed wherever, however, with whoever. Picnic blankets or poker tables, tuxes or trackies.

As part of company expansion across the UK, Moth looked to transform and reimagine their eCommerce site. The client challenged us to create a new site that drives more conversions whilst importantly retaining the brand’s identity and tone of voice.

We designed a more holistic design system and developed the brand's digital brand identity. We picked off key users flows and categorised the new product ranges clearly. Always with a focus on lifestyle imagery and carefully considered brand messaging at key points across the user journey.

Teamwork made the dream work. Our Designers and Developers worked super closely with the clients to make this customised Shopify site. Technical restrictions were quickly discussed, tackled and overcome.

Page layouts and components have a high level of customisation for ultimate control. The new site provides the client with a seamless back-of-house experience. Everything is now easily manageable, from fulfilling orders, managing back end and stock, categorising product pages, and adding new products.