Unleashing the B2B potential of a billion-user social media platform
As the social media landscape continues to evolve and shift, one thing remains consistent: people love to watch funny videos. TikTok allows its users to create and consume short-form video content and boasts a mighty one-billion-strong user base. Love it or loathe it, TikTok is here to stay. TikTok is beloved by billions, bringing people together with laughs and easily digestible entertainment.
As TikTok continued to skyrocket to astronomical success, it didn’t take long for people to realise that TikTok has massive marketing potential. We’ve been collaborating with TikTok to deliver an array of projects, but these three are our favourites. Let us introduce you to TikTok Tutorials, TikTok for Business and TikTok Euros.
Our work with TikTok began with creating tutorials for people to better understand the huge business potential of the platform.
We designed and built a campaign website aimed at creative agencies containing 6 x tutorial videos, providing a comprehensive overview of how TikTok can be leveraged to reach new customers.
Tutorials feature a fun quiz, unlocking new content, and prizes. Through data capture, TikTok was able to measure the success of the campaign and also gather insightful data on potential new leads.
TikTok for Business
TikTok for Business brings you a live online event series about how to unleash your brand’s creative side on TikTok.
The pandemic forced us into our homes and onto our screens, meaning that so many businesses had to quickly adapt. TikTok for Business was created to assist brand partners in creating content with TikTok creators. This platform was the springboard for us to develop various online live-stream events, educating and informing people whilst we struggled through global lockdowns.
Invites were emailed out, attendees registered and received invite links, and the events were hosted globally. Each event had a similar set of features and functionality yet a new front end was applied to each site to feel tailored and fresh.
As a direct response to the mass popularity of the platform, TikTok became an official sponsor of the 2020 Euro’s. Whilst football didn’t quite come home for England that year, it found its new home on this thriving social media platform.
We created a highly immersive competition website aimed at advertising agencies off the back of TikTok's partnership with the 2020 Euros. Agencies were invited to enter by creating football-themed TikToks. A leaderboard kept track of the leading team and winners received a swag bag of prizes.