Launching the digital brand for a $1.5 trillion fintech company in collaboration with Wolff Olins
FNZ is one of the largest fintech companies in the world. It’s also one you’ve never heard of. They are a leading financial services company that specialises in providing fund management platforms to some of the world’s biggest financial institutions, including banks, insurers and asset managers.
They are the invisible, immovable force behind modern financial solutions with a market value of $1.5 trillion. When our friends at Wolff Olins called us to help roll-out a fresh identity we were keen to get involved.
Collaboration at the heart
Wolff Olins, the prestigious advertising agency with over half a century of expertise, had been working on a rebrand for FNZ when they approached us with a proposal to collaborate. FNZ wanted to become more personal, and have a recognisable brand identity for the everyman, and Wolff Olins delivered just that.
They did such an excellent job on the rebrand that FNZ wanted the new brand on the website by the end of the next month. They needed to design and build a website, pronto.
Rapid, lean and agile
The challenge was running multiple works teams in parallel, all that would require quick decision-making on a daily basis, and would have knock-on effects for other creative elements of the project.
Wolff Olins hadn’t finished the brand yet, so we paired up with them to take what we would and interpret the brand on screen for the first time. Working closely with the brand team from day 1 all the way up until launch.
Alongside this, we had to facilitate a process of brutal prioritisation in order to align on a website structure that could hold all the vital information for FNZ’s stakeholders, but could also be designed and built within the four-week window we had. All of this while the brand team were still finalising strategy that was a dependency for any copy that would live online.
Within the first week of the project, we began the development stage based on wireframes, which meant focusing on bare bones front-end scaffolding and some of the data modelling that would feed into the CMS integration (once we had something to integrate with). For over three weeks, we were building the site while our designers were, at best, one step ahead at any time.
Looking to future growth and milestones
Just a few weeks after meeting the FNZ team for the first time, we launched their new site, and brand identity into the world and set them off on a new chapter for their business.
Soon after the first launch we considered the later phases of the site to fill the gaps we had had to leave in regard to content and marketing functionality. The site has since grown to a fully fledged marketing and sales tool and continues to grow all within the framework established in those first few days.
This project was an incredible cooperation between ourselves, Wolff Olins and the team at FNZ. We delivered something fantastic given the timeframe and demonstrated that there is no substitute for a shared goal and some effective teamwork.