Blok
Intro
Elevating the online platform of an award-winning fitness studio
About
BLOK is an award-winning studio founded by Max Oppenheim and Ed Stanbury. A gym like no other, Blok is a creative space for anyone that thinks movement matters. Forget the ‘hustle’, ‘grind’ and ‘gains’ of your average big-mirrored, dimly-lit, club gym. BLOK is different.
Brief
A pandemic pivot
Neverbland was brought in to evolve Blok’s online fitness platform - Blok TV. The strategy was to give customers the Blok studio experience anytime and from anywhere. We collaborated with the Blok team to carefully communicate both the brand values and demystify what’s on offer through subscribing for online sessions.
On-Demand
Blok Tv
©Photography copyright of Blok
Manchester
Gym
©Photography copyright of Blok
Clapton
Gym
©Photography copyright of Blok
Shoreditch
Gym
©Photography copyright of Blok
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Testimonial
“Neverbland was quick to get straight to the heart of our brand and strategic ambitions. The process felt highly collaborative. The team worked fast, yet were thorough and communicative throughout the lifecycle of the project. We’re looking forward to continuing our journey with NB to further develop our online fitness platform.”
Ed Stanbury
CEO & Co-Founder, Blok
UX Design
Driving conversion through education and clarity
We refined an online strategy built around three key objectives: simplifying subscription models, improving brand education, and driving conversion for free trials. By focusing on the unique benefits of Blok’s Cross-Discipline Training we cemented the user at the heart of the experience. We simplified the sign-up flow and tailored it to alternative customer journeys to drive higher conversion rates.
UX Design
Breaking down training concepts to be user-friendly
Blok’s cross-discipline training concepts are hybrid classes that don’t exist anywhere else. They’re all different, and there is no ‘best’ discipline.
We focused on the benefits for the customers from the physical to the mental, and safety aspects of a user's fitness journey. We crafted a visual breakdown to explain how each customer will have its own unique combination of cross-discipline training.
UI Design
Telling the brands story
Our design ethos was to mirror the brutalist mastery of the studio space: bold typography, paired with a strong image, and a utilitarian straight speaking tone of voice. Our approach to storytelling and brand expression makes it easy to understand what BLOK TV can do for customers, and what they stand for.
